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The Glow Standard: How Serums Became the Heartbeat of Modern Skincare

There was a time when skincare was simple — cleanse, tone, moisturize, repeat. The bathroom shelf was uncluttered, the...
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From Seoul to Paris: Global Beauty Rituals You’ll Love

Beauty is universal — yet profoundly personal. Across the world, people have long sought ways to care for, adorn,...

Makeup Minimalism: Why Less Is More in 2025

There was a time when beauty meant excess — a full-coverage foundation, a smoky eye, lashes that reached for...
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